By analysing those complex factors that shape public attitudes towards migrants, the E-MINDFUL project intends to promote a social and economic environment where everyone can feel belonging, so to be more adaptive, creative and productive.
Over a period of 24 months, the project will provide:
A set of lessons learned drawn from communication campaigns already carried out;
A package of pilot and innovative prototypes of communication campaigns tailored and tested on key audiences;
A systematized assessment of effective communication strategies, resonating with key audiences;
A comprehensive, evidence-based, action-oriented set of guidelines and tools to steer future communication strategies on migration and migrants.